December 2002
BASIC INTERVIEW STRATEGY 1.Be yourself. Don�t attempt to change your style. If you are comfortable with humor, for example, and it is appropriate, use it. 2. It�s okay, even on television, to use notes. But these should be notes, not a script. Never attempt to commit your answers to memory. If you are being interviewed for print, it�s okay to tape your interview. Simply tell the reporter that you like to keep a record of your interviews. 3. You can aviod making a �blooper� by never saying anything you wouldn�t want to hear or see in print. There is no such thing as �off the record.� If you have the slightest doubt, don�t say it! 4. When you are being interviewed as representative of your association, you are never speaking for yourself. Don�t fall into the trap of giving your personal opinion. Any remarks you make will be attributed to you as a representative of your association, no matter how you qualify your answer. 5. If you disagree with anything the interviewer says, let him/her know immediately. If you let such a statement pass, the assumption may be that you agree. 6. Don�t become defensive. Even though a reporter may be rude or hostile, you can�t win by getting into an argument. 7. If an interviewer continually interrupts, you have the right to ask him/her to give you an opportunity to finish your statement. 8. If you are asked a hypothetical question, give a hypothetical answer. Make certain you label it as such. 9. If the interviewer asks a question and then gives you a choice of two answers, you don�t have to choose. Neither answer may be appropriate.
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10. If the interviewer gets off the subject and onto one you think irrelevant to your objectives, it's up to you to bring the interview back on track.
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